Why isn’t Smalltalk more popular?

  1. It needs huge PR and marketing, just like nearly all successful new languages today received — Java (Sun), C# (MS), Go (Google), Rust (Mozilla), TypeScript (MS), Swift (Apple).
  2. It needs a measure of luck and good timing.
  3. People want jobs. It’s the classic chicken-or-egg dilemma. There won’t be jobs for Smalltalk unless it’s more widely used, but it won’t be more widely used unless more companies adopt Smalltalk.
  4. Developers need to break free of the file-based mindset. It’s been half a century already — let go of source code files!

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