This raises a different question and makes me wonder how reliable is Read ratio. If a reader looks at, say, a 2-minute article, do you measure some prescribed time period to determine that the article has been read? What if the reader reads very quickly? Doesn’t that skew the results?

Or do you look to see if the reader has scrolled to the bottom of the article? Even here, it doesn’t mean the reader has actually read the article. (I routinely scroll down Terms & Conditions without reading.)

Either way, the Read ratio isn’t particularly accurate, is it?

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