Think of me as the Donald Trump of the IT industry.
My marketing approach has been Donald Trump-like…spread misinformation, crow about our successes, exaggerate our successes, hammer home the same message (#MakeSmalltalkGreatAgain) again and again and again, relentlessly and without restraint. Hey, if it worked for Donald Trump…
Not only Donald Trump. It worked for Apple, too. Remember their “I’m a Mac; I’m a PC” ad campaign where Apple mercilessly hammered away at Windows with exaggerations and misinformation? Who needs the truth when you have brilliant marketers and a large enough soapbox?